Balanced Scorecard

The Balanced Scorecard is a tool designed to formulate and measure key performance indicators in line with high level strategic objectives which were developed as Critical Success Factors.

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The Balanced Scorecard takes these objectives and breaks them down into associated measures as follows:

Financial Strategy – is defined in terms of the overriding financial objective driven by a revenue strategy, a profit strategy, a risk strategy, and a cost strategy.
Customer and Product Strategy – is defined to meet financial expectations in terms of products/services strategy, relationship strategy, and brand strategy.
Process Strategy – is defined in terms of innovation strategy, market strategy, sales and channel strategy, and delivery strategy.
People, Learning and Growth Strategy – is defined by the needs and skill requirements required by human capital, human resources, and IT that will help deliver the company’s customer and financial expectations.